In this week’s podcast episode, Matt Johnston talks to Taylor Lagace about all things influencer marketing.
Taylor Lagace is the Co-Founder and Managing Partner at Kynship. Taylor explains some of the most vital steps on how to break into the influencer marketing field, as well as shares his own lockdown system to get massive amounts of UGC content for your brand on autopilot.
Matt and Taylor discuss how to search for content creators, how to build long-term relationships with influencers, and the different types of media content. Taylor also talks about the tools he uses when working on various projects. If you want to pursue influencer marketing or are generally curious about it, this conversation is for you!