The 3 Shopify Upsell Apps Every Store Should Have
Shopify is an increasingly competitive marketplace. Carts are often left empty and stores are abandoned all too quickly without any interest, purchase, or engagement with potential customers.
With online shopping at record-breaking all-time highs, it is vital to stand out and do everything possible to create a community of loyal, frequent, and satisfied customers.
Luckily, there are three insanely simple upselling apps (the exact ones we use with all our Guide Social clients) you can add to your Shopify platform in order to improve the shopper’s experience ten-fold and increase your profits even more.
The Power of Upselling and Cross-Selling
Upselling and cross-selling are the processes of marketing additional products to a customer who is already completing a purchase or browsing your site. In physical retail stores you can see upselling at checkout counters, where tempting products like candies and magazines are offered to you as you wait in line.
For online stores, upselling can take place on the product page, in pop-ups, at checkout, or post-purchase.
According to Sumo, upselling can increase revenue by an average of 10-30% and is 68% more affordable than acquiring a new customer.
So upselling should be an essential part of your eCommerce sales strategy, especially because Privy, Honeycomb, and Frequently Bought Together make it super easy to implement and see instant results.
Honeycomb
The Honeycomb upsell app can help you boost your profits without having to increase your traffic at all. You can raise your average order value by massive amounts through the upsell funnels that appear on cart pages and post-purchase pages.
These pages — the cart and post-purchase pages — are the places where customer loyalty is at its all-time high. Honeycomb recognizes this vital stage in online shopping and helps you monopolize on that loyalty to boost profits and customer satisfaction.
With Honeycomb, you can display up to three targeted upsell offers to really enforce certain offers and suggestions. You can choose unique and specific triggers for each funnel so that the right messages are reaching their targeted consumers.
It couldn’t be easier to implement Honeycomb and instantly see results. The app’s artificial intelligence mechanisms will simply scan your store and produce relevant product recommendations without you lifting a finger. Not to mention, it only takes two minutes to install and you do not need any tech or developer experience whatsoever.
You can customize the upsell offers in any way to fit your personal store’s unique theme.
Honeycomb provides one of the simplest and easiest ways to boost your average order value in seconds. It’s too quick and effortless to pass up.
If you want to learn more about Honeycomb and install the app on Shopify, visit this link to the app store.
Frequently Bought Together
Have you ever gotten completely sucked into the products that Amazon recommends on certain product pages or as you’re checking out? They can be addicting to browse through and often give you exactly what you’re looking for — even if you didn’t know you needed it.
Shopify’s #1 product recommendation app is committed to creating that same Amazon experience for shoppers on your personal store sites.
Frequently Bought Together is an incredibly popular recommendation system that suggests related products to shoppers during their browsing or check-out experience.
The app analyzes previous purchases in your store database through the science of data mining and produces an essential memory graph with the recommended products that are usually added together to shopping carts.
It has a completely customizable user-interface that can be installed in seconds without any reconfiguration of your existing site. You can also apply discounts and coupons to suggested bundles and upsell offers in order to entice customers even more.
Frequently bought together increases conversion rate, gives personalized and targeted recommendations, boosts your average order value, and is the most profitable and popular app on the Shopify market.
If you want to learn more or add Frequently Bought Together to your own Shopify store, you can browse the app in the Shopify app store.
Privy
Privy combines the tools of website conversion, email marketing, and text messaging to convert browsers into customers and keep them coming back for more.
There are three different products offered by Privy: Privy Convert, Privy Email, or Privy Text.
Privy Convert is a website conversion program that can create pop-ups, flyouts, bars, landing pages, banners and other displays with high-converting templates. You can offer coupons, suggest products, ask for email sign-ups, and much more.
Not to mention, these pop-ups can be very specifically targeted so that different customers are receiving messages tailored to their shopping experience. It is proven that targeted product suggestions increase average order value, which is essential.
Privy Convert will save you vital time and energy through pre-built marketing campaigns and effortless implementation while boosting your profits and customer loyalty.
The next product is Privy Email, which creates email automation for Shopify stores. You can send out professional-looking newsletters, promotions, updates, and more.
One of the most productive tools of Privy Email is the ability to send automated notifications and reminders about abandoned carts. Online shopping carts are too often abandoned and completely forgotten about. But, Privy Email reminds online shoppers about their all-important carts and most often leads to a purchase.
Email engagement is essential for interacting with your community and converting tentative browsers into loyal, repeat customers.
The last aspect of Privy is Privy Text. Although many shop owners are tentative about bombarding their customers and annoying them with text messages, marketing experts insist that text message marketing is essential in 2020 and beyond.
Privy Text is essential for turning casual browsers into customers and loyal members of your community. You can send abandoned cart texts, coupon reminders, product suggestions, answer questions, have genuine conversations, and so much more.
If you want to convert browsers into customers, grow your email lists and loyal customer community, stop losing money on abandoned carts, increase average order size, and give yourself new ways to drive sales and marketing, you should invest in Privy’s super simple and effective products.
To learn more about Privy and read the 18,000 glowing reviews, visit their website here or install the app through the Shopify app store.
The process of implementing one or all of these apps only takes minutes despite the massive benefits that they will provide for you in a critical era of online shopping. There’s no reason not to pursue the power of upselling and completely transform your Shopify store's experience for both the customer and yourself.
Start 2021 off on the right foot and check out Privy, Honeycomb, and Frequently Bought Together on the Shopify app store.