Video marketing has been around for much longer than you might expect (all the way back to 1941), but some brands still stick to text and image marketing.
They’re both viable options for capturing audience attention, but the world of video marketing just got a lot more interesting… and we’ve got industry-wide statistics to prove it.
If businesses have yet to delve into video marketing — there’s never been a better time to start. The statistics for 2021 are jaw-dropping and they’ll make every business want to download video editing software in seconds.
1. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Why risk missing the mark?
In such a competitive online space, it is imperative to reach consumers with direct, understandable, consumable content that they’ll actually comprehend. The statistics speak for themselves — video marketing is a catalyst for understanding and connection.
Have a new or innovative product to sell? Need to drive home USPs (unique selling propositions)? Want to share complex testimonials and brand stories?
Video marketing is the place to get the message across and reach your target audience.
Want to crack the video marketing code and speak to your prospects with empathy and clarity? Matt Johnston and his team at Guide Social have unlocked the key to video marketing content with strategies like the HERO system.
Learn more about Guide Social and book a FREE strategy call here.
2. Marketers who incorporate video into their campaigns experience 34% higher conversion rates.
Conversion rates are some of the most important metrics to keep an eye on for ecommerce brands. It is a direct representation of how well marketing materials are performing and capturing audience attention.
Brands will do everything to improve their conversion rates — and it turns out that video marketing is key.
The Guide Social marketing team has done much more than just boost conversion rates for their clients. Watch the video below to learn how Matt Johnston and his team took the ChordBuddy businesses from $4k in revenue a month to $200k in revenue a month in less than 30 days.
Learn more about Guide Social or book a free strategy call here.
3. 86% of people would like to see more video from brands
Give the people what they want! Not only do videos convert at a much higher level than text and image ads, but customers find more enjoyment, clarity and understanding.
In fact, 68% of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations.
Incorporating video marketing into ecommerce strategies can instantly provide customers with more value and leave them feeling informed and content.
Overdeliver on value for customers and let the results speak for themselves.
4. 64% of consumers make a purchase after watching branded social videos.
Imagine if 64% of audiences who viewed a brand’s video marketing advertisement or branded content converted and purchased? Revenue and ROAS would be through the charts.
Video marketing tells stories — and stories sell products and boost conversions.
5. Marketers who use video grow revenue 49% faster than non-video users.
The key to growing revenue almost 50% faster is a lot simpler than you might think: incorporate video into your marketing strategy.
If you don’t know where to start with video marketing, or aren’t seeing the results you’d hoped for, you could have the opportunity to get premiere video content from one of the pioneers of the industry.
Matt Johnston, founder and CEO of Guide Social, helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.
He has produced and overseen over 2,000+ pieces of video content (both branded and editorial) that have generated well over 10 billion video views, and millions of dollars in sales across platforms.
His marketing agency, Guide Social, has propelled brands to huge success through comprehensive advertising strategies and unmatched video marketing generation.
Travis Perry, ChordBuddy
“We went from 2 purchases a day and $4,000 per month to $150k per month and 100 purchases a day! They literally saved this business.”
“I made $48,000 in my first 6 weeks working with Guide Social. Matt and his team are amazing.”
Pratt Palanthra, Freebowler
“The launch went wild! Not only did we get a ton of attention, but we sold our first 100 units and did our first $50K of business.”
Level up your business today with video marketing expertise.
Learn more about Guide Social or book a FREE strategy call here.